If you see the social networking site Facebook, then there is a whole world in itself. It may be the third largest country in the world in terms of population due to its more than a billion account holders, and a large proportion of these account holders log on to Facebook at least once a month and use some of its features. The company considers these as its Monthly Active Users (MAU).
But when these MAUs are talked about, the company’s figures say that the number of fake accounts in it can be up to about 25 crores. The company in its annual report for 2018 said that 11 percent of its MAUs in the fourth quarter (October-December) are fake or false accounts. Whereas in 2015 it was only five percent of his MAU. The number of MAUs of the company was 1.59 billion in December 2015, which increased to 2.32 billion by the end of December 2018. According to the company’s report, such accounts are identified by its internal review.
The company says that fake accounts are accounts that are created by a user other than his main account. False accounts, on the other hand, are accounts that are typically created by a business, an organization, or a non-human entity. This also includes accounts using Facebook Pages. The second category of false accounts is such accounts which are completely fake. These are created for any purpose that creates spam on Facebook and violates its service rules and regulations.
The company said that its average daily active users worldwide increased by nine percent to 1.52 billion in 2018 from 1.40 billion in 2017. Countries like India, Indonesia and Philippines have an important role in increasing the number of daily active users of the company.